The chosen campaign
"Dashboard Warnings."
Other concepts presented
"Don't be a dummy".
"Key to jail."
"Know the limit".
Bathroom Tactic
"Walk a straight line."
Hispanic awareness campaign for CDOT against drunk driving. The campaign ran mainly as billboards and posters all over Colorado.
"Don't be a dummy".
"Key to jail."
"Know the limit".
"Walk a straight line."