Ugly sweater t-shirt.
Ugly sweater bottle koozie.
Ugly sweater design exploration.
MILLER LITE UGLY SWEATER
Part of Miller Lite's on-premise holiday program. Taking advantage of the ugly sweater trend, these kits were sent out to on-premise accounts to promote and create events themed around "ugly holiday sweaters". These events drove traffic, increased product purchase and made everyone smile. What else is there to do around the holidays? Drink. Responsibly.
ROLE: Art Direction and Design.
You may also like
