All other march madness brackets are the same. This Miller Lite bracket for Buffalo Wild Wings stood out from the clutter because of its unique spin. The guests voted on fun subjects and this created lots of talk and laughs around the tables, keeping customers longer and spending more. Featured in "The Denver 50" awards 2010.
Poster and table tents.
Tap hanger and a menu insert promoting engagement.
What's the worst thing to sit on?
Worst place to be naked?
Pick the coolest of the coolest.
Waitstaff specific bracket to get them excited about the program.
