Spec work done for a new business pitch for New Balance. The assignment was to create a shopper marketing program to drive shoppers into retail stores with the thought of buying New Balance in mind. We had to work with the "Let's Make Excellent Happen" platform.
Bus shelter ad.
Shoe display wall.
Window display. 3D surface projection on oversized sneaker.
Shelf info tools.
Translucent comparison cards makes shopping for the right shoe easier.
Display modules.
Rack display.
