MILLER LITE SUMMER

Shopper marketing, advertising, promotions, and digital tactics were leveraged to push for the most important time period for beer, summer. Four key visuals were created along with hundreds of supporting pieces. Epic prizes from high-end golf equipment to all expense paid luxury trips were awarded.

ROLE: Art Direction and Design.

Main key visual.

Counter cards. Sustaining (L) and Promotional (R).

Counter cards. 4th July (L) and Refresh (R).

Display enhancers. From L–R: Promotional pole topper, charcoal grill, and Lite Guard standee.

On premise elements. Clockwise: poster, pennants, table tents.

On premise elements. Clockwise: coaster, pitcher coaster game, promotional bottle, and bucket.

Table top set-up.

Full program in-store display.

Check out this video to learn more.

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