DURACELL MoTO

The Museum of the Obvious was a virtual museum created to promote the launch of the new "pre-charged" rechargeable battery from Duracell. Viral videos were seeded on YouTube along with public stunts in major markets to drive traffic to the MoTO website. What made this battery unique was the fact that it came "pre-charged". That's right, your eyes heard right. The first "pre-charged" rechargeable batteries ever. Just buy and use. No need to pre-charge. Brilliant. Why didn't anyone think of this before? ADCD Silver Award. WebAward Outstanding Website.

ROLE: Concept and Art Direction.

Logo design for the prestigious Museum of the Obvious - MoTO.

Check out this video to learn more.

Watch and learn this video about the advantages of sliced bread.

Another educational video. The football helmet.

The oven mitt.

This wouldn't be complete without rechargeable batteries.

An intrigued pedestrian.

Street teams promoting MoTO.

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