Package.
Flashlight nested into the hand. Pocket sleeve contains materials.
Contents.
Flashlight features.
Usability research report.
Usability research report.
Beam analysis comparison report.
DURACELL DAYLIGHT
ROLE: Art Direction and Design. A direct mail package promoting Duracell's new Daylight flashlight. Far superior than any other of its kind, this flashlight was sent to potential buyers from the biggest retail chains in the U.S. in hopes of generating more sales. The flashlight is aimed at field workers who need a reliable portable bright light source. The theme of the mailing is of a top secret revolutionary new product.
Advertising, Art Direction, Graphic Design
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